In the world of Instagram, the debate rages on about whether the look of your feed truly matters. While some argue that it’s all about strategy and content, I believe that aesthetics and strategy go hand in hand. In this blog post, I want to delve deeper into the importance of the look of your feed and how it can work synergistically with your overall strategy to make a lasting impact.
I may sound like a broken record, but I can’t stress enough that the look of your feed does matter. While others may downplay its significance, I believe that it plays a crucial role in capturing your audience’s attention and driving engagement. However, I want to clarify that when I talk about the look of your feed, I don’t mean a perfectly symmetrical or puzzle-like page that can be overwhelming to maintain. Instead, it’s about creating a visually appealing and well-organized feed that invites viewers to explore further.
Imagine stumbling upon a profile with only pictures and no context in the captions. Would you take the time to click on each post and read the captions? Or would you be more drawn to a profile that presents captivating headlines right on the graphics, offering valuable insights and enticing you to delve deeper into the content? Chances are, you would opt for the latter. This is where the intersection of aesthetics and strategy becomes apparent.
To strike a balance between aesthetics and strategy, it’s important to incorporate white space into your feed. White space refers to areas of your feed that are visually clean and uncluttered, allowing your content to shine and breathe. There are two simple ways to achieve this:
- Simple graphics with ample open space: Create graphics that feature minimal elements and plenty of open space. This not only adds visual appeal but also allows your captions and messages to stand out.
- Brand images used strategically: Integrate branded images into your feed in a way that complements the content in your captions. This cohesive visual approach helps reinforce your brand identity and creates a cohesive look throughout your feed.
The look of your Instagram profile does matter. By incorporating aesthetics and strategy, you can create a visually captivating and strategically aligned feed that grabs attention and encourages engagement. Remember, it’s not about achieving perfection but finding the right balance that reflects your brand and resonates with your target audience.
